Nicolas Jungkind has been an active part of the sports industry for over a decade. Having worked with major rights holders as well as rights buyers, he gained a unique point of view, from a performance as well as sports business standpoint. Consequently, Nicolas successfully transformed sponsorships to partnerships on a global level, resulting in a new integrated industry standard by effectively bringing together the sporting and sports marketing side. While his German roots put a natural focus on soccer, Nicolas has also overseen partnerships with the NFL, NBA, Tennis, Formula 1 and others. Nicolas currently resides in Silicon Valley with his family.